A USB has three states. The up state, the down state, and the super state. It remains in the super state until observed. But there is a way around it, here's how you can stick it to Schrödinger's USB stick.
Every cable should have the USB or brand (e.g. Samsung, Apple) logo on the "up" side of the cable. Pretty simple, just put the logo facing upward. Check out this example:
There you go, now you can stick it to Schrödinger's USB stick.